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Pensacola vs Gainesville for Rental Property Investing

Side-by-side comparison of Pensacola, FL and Gainesville, FL — cap rates, rent, prices, and investment metrics.

Pensacola wins 5–2 across key metrics
Pensacola leads on cash flow (4.41% vs 4.26% cap rate) · Gainesville leads on population growth
Metric
Pensacola, FL
Gainesville, FL
Est. Cap Rate
4.41%
4.26%
Median Home Price
$255,000
$265,000
Median Monthly Rent
$1,350
$1,380
1% Rule
0.53%
0.52%
GRM
15.7x
16.0x
Price / Income
5.3x
6.9x
Property Tax Rate
0.79%
0.85%
Vacancy Rate
5.6%
5.5%
Population Growth
1% / yr
1.3% / yr
Annual Appreciation
3.3%
3.2%
Population
55,480
143,468
Median Income
$48,200
$38,200

Pensacola vs Gainesville: Which Is Better for Investors?

Cash flow: Pensacola has the edge with an estimated cap rate of 4.41% compared to Gainesville's 4.26%. Neither city passes the 1% rule outright, so deal sourcing and value-add strategies become more important. Median home prices are $255,000 in Pensacola vs $265,000 in Gainesville, while rents come in at $1,350/mo and $1,380/mo respectively.

Growth & appreciation: Gainesville is growing faster at 1.3% annually vs Pensacola's 1%. Pensacola leads on home value appreciation at 3.3% per year.

Costs & risk: Property taxes are 0.79% in Pensacola vs 0.85% in Gainesville. Vacancy rates of 5.6% and 5.5% are both healthy, suggesting strong tenant demand in both markets.

Bottom line: Pensacola edges out Gainesville on most key metrics. While cap rates are moderate at 4.41%, Pensacola's overall profile is stronger. Use our free calculators to model specific deals in Pensacola or Gainesville.

Pensacola, FL
4.41% cap rate · $255,000 median · $1,350/mo
Full analysis →
Gainesville, FL
4.26% cap rate · $265,000 median · $1,380/mo
Full analysis →
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