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MarketsMissouriBranson

Cap Rate Analysis: Branson, MO

Investment metrics, interactive calculators, and data-driven analysis for Branson rental properties.

Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026

Moderate — source deals carefully
Based on $245,000 median price and $1,480/mo median rent
Est. Cap Rate
4.76%
1% Rule
0.60%
Fails
GRM
13.8x
Price / Income
5.1x

Market Data

Median Home Price$245,000
Median Monthly Rent$1,480
Property Tax Rate1.25%
Population50,000
Population Growth0.5% / yr
Median Household Income$48,140
Vacancy Rate6%
Annual Appreciation2.5%

Cap Rate Calculator — Branson

Pre-filled with Branson medians. Adjust to match a specific property.

Property Details
$
$
3–8% typical
%
Monthly Expenses
1.25% rate
$
$
8–10% of rent
$
8–12% of rent
$
Cap Rate
3.86%Low
Net Operating Income ÷ Purchase Price
NOI / Year
$9,458
net operating income
Gross Rent Multiplier
13.8x
Good (<15)
1% Rule
0.60%
✗ Fails
Monthly Cash Flow
$788
before debt service
Annual Breakdown
Gross Rental Income$17,760
Less Vacancy−$1,066
Effective Income$16,694
Less Operating Expenses−$7,236
Net Operating Income$9,458
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Cash-on-Cash Return — Branson

Factor in financing to see your actual return on invested capital in Branson.

$
$61,250
%
%
years
$
taxes + ins + maint + mgmt
$
$
Cash-on-Cash Return
-5.95%Weak
Annual Cash Flow ÷ Total Cash Invested
Total Cash Invested
$68,600
$61,250 down + $7,350 closing
Monthly Mortgage
$1,198
on $184K loan
Monthly Cash Flow
$-340
after all expenses
Annual Cash Flow
$-4,079
before taxes
Cash Flow Breakdown
Monthly Rent$1,480
Less Expenses−$622
Less Mortgage−$1,198
Monthly Cash Flow$-340

Is Branson a Good Place to Invest in Rental Property?

Branson, MO has a population of 50,000 and has been growing at 0.5% annually — roughly in line with national trends, meaning demand is stable but not exceptional. The median home price of $245,000 paired with median rents of $1,480/mo produces an estimated cap rate of 4.76%.

Property taxes at 1.25% fall within the national average range and shouldn't present unusual challenges. The vacancy rate of 6% is moderate and within normal parameters for a healthy rental market.

At a price-to-income ratio of 5.1x, homes cost about 5.1 times the local median income of $48,140. This moderate ratio indicates a balanced rent-vs-buy market. Home values have appreciated at roughly 2.5% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.

Bottom line: Branson presents moderate opportunities. Cap rates near 4.76% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.

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