Updated 2026 · Based on median market data for Branson, MO
Branson sits in the Midwest with a population of 50,000 growing at 0.5% annually. The median home costs $245,000 while rents average $1,480/mo, producing an estimated cap rate of 4.76%. This is a moderate market that rewards careful deal sourcing.
Branson works best for experienced investors with a clear strategy — Section 8, student housing, or deep value-add rehabs. The 4.76% cap rate at median prices is tight, so success depends on buying below market, forcing appreciation through renovation, or accessing above-market rent streams through niche tenant bases.
Target properties priced 15-25% below the $245,000 median — around $196,000 or less. At this price point with $1,480/mo rents, your cap rate improves to roughly 6.5%. Factor in 1.25% property taxes ($3,063/yr), budget 5% of gross rent for maintenance, and underwrite to a 6% vacancy rate. On a 20% down conventional loan at 7%, monthly PITI will run approximately $1,659.
Every deal should be evaluated individually using our calculator tools. Median data provides a starting point; actual returns depend on the specific property, financing, and your management approach.
Run the numbers on a specific Branson property using our cap rate calculator (pre-filled with Branson data). Compare Branson against similar markets in the Midwest region. If you're considering a value-add approach, try our BRRRR calculator to model a rehab scenario.
Branson vs Missouri state average and national average across key investment metrics. Branson outperforms both benchmarks on cap rate.