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Jackson vs Hattiesburg for Rental Property Investing

Side-by-side comparison of Jackson, MS and Hattiesburg, MS — cap rates, rent, prices, and investment metrics.

Jackson wins 4–3 across key metrics
Jackson leads on cash flow (6.33% vs 5.33% cap rate) · Hattiesburg leads on population growth
Metric
Jackson, MS
Hattiesburg, MS
Est. Cap Rate
6.33%
5.33%
Median Home Price
$210,000
$210,000
Median Monthly Rent
$1,480
$1,280
1% Rule
0.70%
0.61%
GRM
11.8x
13.7x
Price / Income
5.7x
5.5x
Property Tax Rate
0.65%
0.66%
Vacancy Rate
8%
7.2%
Population Growth
-0.2% / yr
0.4% / yr
Annual Appreciation
1.6%
1.8%
Population
153,701
48,000
Median Income
$36,800
$38,400

Jackson vs Hattiesburg: Which Is Better for Investors?

Cash flow: Jackson has the edge with an estimated cap rate of 6.33% compared to Hattiesburg's 5.33%. Neither city passes the 1% rule outright, so deal sourcing and value-add strategies become more important. Median home prices are $210,000 in Jackson vs $210,000 in Hattiesburg, while rents come in at $1,480/mo and $1,280/mo respectively. For context, the national average cap rate is 3.81% and average price is $333K.

Growth & appreciation: Hattiesburg is growing faster at 0.4% annually, while Jackson is losing population. Hattiesburg leads on home value appreciation at 1.8% per year.

Costs & risk: Property taxes are 0.65% in Jackson vs 0.66% in Hattiesburg. Vacancy rates of 8% and 7.2% are both elevated, warranting conservative cash flow projections.

Entry point: Jackson offers a lower entry at $210K vs Hattiesburg's $210K — a difference of $0. With a 20% down payment, that's $42K vs $42K. Jackson combines the lower price with a higher cap rate — a compelling combination.

Bottom line: Jackson edges out Hattiesburg on most key metrics. With a 6.33% cap rate, it offers solid cash flow potential. Use our free calculators to model specific deals in Jackson or Hattiesburg.

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Jackson, MS
6.33% cap rate · $210,000 median · $1,480/mo
Full analysis →
Hattiesburg, MS
5.33% cap rate · $210,000 median · $1,280/mo
Full analysis →

Frequently Asked Questions

Is Jackson or Hattiesburg better for rental investing?
Jackson wins 4–3 across our 7 key metrics (cap rate, 1% rule, GRM, taxes, vacancy, growth, appreciation). Jackson's 6.33% cap rate and $210K median price edge out Hattiesburg's 5.33% at $210K.
What is the cap rate difference between Jackson and Hattiesburg?
Jackson has a 6.33% cap rate vs Hattiesburg's 5.33% — a difference of 1.00 percentage points. This is a significant gap that meaningfully impacts cash flow. For context, the national average is 3.81%.
Which city has lower property taxes?
Jackson has lower property taxes at 0.65% vs 0.66%. On a $210K property, that's a difference of approximately $21/year in tax expense — money that goes directly to (or from) your cash flow.
Which city is growing faster?
Hattiesburg is growing at 0.4% annually vs Jackson's -0.2%. Both cities have slow growth — focus on the strongest neighborhoods. Hattiesburg's appreciation rate of 1.8% also leads on home value growth.

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