Updated 2026 · Based on median market data for Greenville, NC
The median monthly rent in Greenville, NC is $1,360, translating to $16,320 in annual gross rental income per unit. The rent-to-price ratio is 0.57% — well below the 1% rule, making pure cash flow investing challenging at median prices.
Renters in Greenville spend approximately 28% of the local median household income ($58,267) on rent. This is within the healthy 25-30% range, indicating rent is affordable relative to local incomes. There may be room for moderate rent increases, especially for updated or well-located units.
The vacancy rate in Greenville is 5.3%. This is a healthy vacancy rate that indicates balanced supply and demand. You should be able to find quality tenants without extended vacancies, though expect normal turnover periods of 2-4 weeks between tenants. Population growth of 1.5% annually is actively adding rental demand.
Greenville's GRM (price divided by annual rent) is 14.7x. A GRM between 12-16x is moderate and typical of balanced markets. Deals can work but you need to keep expenses controlled. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.
At the median rent of $1,360/mo, a single-family rental in Greenville generates approximately $16,320 in gross annual income. After accounting for 5.3% vacancy ($865 lost), property taxes of $1,872, insurance (~$960), and maintenance (~$960), the estimated NOI is $11,663 per year, or $972/mo.
Greenville vs North Carolina state average and national average across key investment metrics. Greenville outperforms both benchmarks on cap rate.