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MarketsHawaiiHiloRent Analysis

Rent Analysis: Hilo, HI

Updated 2026 · Based on median market data for Hilo, HI

Cap Rate
4.03%
Median Price
$560K
Rent/Mo
$2,490
1% Rule
0.44%
Fails

Rent Overview

The median monthly rent in Hilo, HI is $2,490, translating to $29,880 in annual gross rental income per unit. The rent-to-price ratio is 0.44% — well below the 1% rule, making pure cash flow investing challenging at median prices.

Rent Affordability

Renters in Hilo spend approximately 35% of the local median household income ($84,200) on rent. This exceeds the standard 30% affordability threshold, suggesting rent growth may face resistance — but it also means a large portion of the population finds buying even more out of reach, supporting rental demand.

Vacancy & Tenant Demand

The vacancy rate in Hilo is 4.2%. This is extremely tight — expect strong tenant demand, quick lease-ups, and leverage to set favorable lease terms. In markets this tight, landlords often see multiple applications per listing. Population growth of 0.2% annually provides stable demand.

Gross Rent Multiplier

Hilo's GRM (price divided by annual rent) is 18.7x. A GRM above 16x means the property is expensive relative to its income. Investors here are typically betting on appreciation rather than current cash flow. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.

Rental Income Projection

At the median rent of $2,490/mo, a single-family rental in Hilo generates approximately $29,880 in gross annual income. After accounting for 4.2% vacancy ($1,255 lost), property taxes of $1,568, insurance (~$2,240), and maintenance (~$2,240), the estimated NOI is $22,577 per year, or $1,881/mo.

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How Hilo Compares

Hilo vs Hawaii state average and national average across key investment metrics. Hilo outperforms both benchmarks on cap rate.

Metric
Hilo
Hawaii Avg
National Avg
Cap Rate
4.03%
3.10%
3.81%
Median Price
$560K
$849K
$333K
Median Rent
$2,490
$3,038
$1,524
Property Tax
0.28%
0.28%
1.08%
Vacancy
4.2%
4.2%
5.6%
Pop. Growth
0.2%/yr
0.2%/yr
0.9%/yr

Nearby West Markets

City
Cap Rate
Price
Rent
Tax
Hilo, HI
4.0%
$560K
$2,490
0.28%
Reno, NV
2.5%
$560K
$1,890
0.6%
Salt Lake City, UT
1.9%
$560K
$1,600
0.58%
Missoula, MT
1.5%
$560K
$1,500
0.78%
Sparks, NV
2.5%
$560K
$1,890
0.58%

Frequently Asked Questions

What is the average rent in Hilo, HI?
The median monthly rent in Hilo is $2,490, or $29,880 per year. This is 63% above the national average of $1,524/mo. Rent levels vary by neighborhood, property condition, and unit size — always verify comparable rents for your target property.
Is Hilo a good rental market for landlords?
With a rent-to-price ratio of 0.44%, Hilo falls below the 1% rule, meaning cash flow depends on buying below median or achieving above-median rents. The 4.2% vacancy rate signals tight rental demand, favorable for landlords.
How does Hilo rent compare to Hawaii averages?
Hilo's median rent of $2,490/mo is 18% below the Hawaii average of $3,038/mo. Home prices at $560K are below the state average of $849K, giving Hilo a rent-to-price ratio of 0.44% vs 0.36% statewide.
What is a good rent-to-price ratio?
The 1% rule says monthly rent should be at least 1% of purchase price ($1,000/mo rent on a $100,000 home). Hilo's ratio is 0.44%. Generally, above 0.8% is workable with good financing, above 1% is strong, and above 1.2% is exceptional. The national average across the 300+ cities we track is 0.46%.
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Explore Hilo & Related Markets

More Hilo Guides

Rental Property Investment GuideProperty Tax GuideCost of Living & AffordabilityAppreciation & Growth ForecastNeighborhood Investment Guide

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