Updated 2026 · Based on median market data for Pensacola, FL
The median monthly rent in Pensacola, FL is $1,350, translating to $16,200 in annual gross rental income per unit. The rent-to-price ratio is 0.53% — well below the 1% rule, making pure cash flow investing challenging at median prices.
Renters in Pensacola spend approximately 34% of the local median household income ($48,200) on rent. This exceeds the standard 30% affordability threshold, suggesting rent growth may face resistance — but it also means a large portion of the population finds buying even more out of reach, supporting rental demand.
The vacancy rate in Pensacola is 5.6%. This is a healthy vacancy rate that indicates balanced supply and demand. You should be able to find quality tenants without extended vacancies, though expect normal turnover periods of 2-4 weeks between tenants. Population growth of 1% annually provides stable demand.
Pensacola's GRM (price divided by annual rent) is 15.7x. A GRM between 12-16x is moderate and typical of balanced markets. Deals can work but you need to keep expenses controlled. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.
At the median rent of $1,350/mo, a single-family rental in Pensacola generates approximately $16,200 in gross annual income. After accounting for 5.6% vacancy ($907 lost), property taxes of $2,015, insurance (~$1,020), and maintenance (~$1,020), the estimated NOI is $11,238 per year, or $937/mo.