Updated 2026 · Based on median market data for Russellville, AR
Russellville sits in the South with a population of 50,000 growing at 0.9% annually. The median home costs $195,000 while rents average $900/mo, producing an estimated cap rate of 3.80%. Cash flow investing here requires creative strategies like BRRRR or value-add approaches.
Russellville works best for experienced investors with a clear strategy — Section 8, student housing, or deep value-add rehabs. The 3.80% cap rate at median prices is tight, so success depends on buying below market, forcing appreciation through renovation, or accessing above-market rent streams through niche tenant bases.
Target properties priced 15-25% below the $195,000 median — around $156,000 or less. At this price point with $900/mo rents, your cap rate improves to roughly 5.1%. Factor in 0.61% property taxes ($1,190/yr), budget 5% of gross rent for maintenance, and underwrite to a 6% vacancy rate. On a 20% down conventional loan at 7%, monthly PITI will run approximately $1,237.
Every deal should be evaluated individually using our calculator tools. Median data provides a starting point; actual returns depend on the specific property, financing, and your management approach.
Run the numbers on a specific Russellville property using our cap rate calculator (pre-filled with Russellville data). Compare Russellville against similar markets in the South region. If you're considering a value-add approach, try our BRRRR calculator to model a rehab scenario.
Russellville vs Arkansas state average and national average across key investment metrics. Russellville's cap rate is below both benchmarks — deal sourcing is critical here.