Updated 2026 · Based on median market data for Wichita Falls, TX
Wichita Falls's price-to-income ratio is 2.7x — homes cost 2.7 times the local median household income of $63,735. This is very affordable. Homes are well within reach of local workers, which can mean a smaller renter pool but also a healthier, more stable market. Rental demand comes from those who choose to rent rather than those priced out of buying.
A typical mortgage payment on a median-priced home in Wichita Falls (20% down at 7%) is approximately $1,131/mo for principal and interest alone — add taxes and insurance and the all-in payment reaches roughly $1,431. The median rent of $1,260/mo is actually more than the cost of buying — this is unusual and may signal rent correction risk or unique local factors. When renting is cheaper than buying, the renter pool stays deep and vacancy stays low.
The median household income in Wichita Falls is $63,735, with a population of 50,000 growing at 1.8% per year. Wichita Falls is a smaller market. Research the local employment base carefully — smaller cities can be significantly impacted by a single employer's decisions. Moderate population growth indicates a stable economic foundation.
Wichita Falls offers an attractive combination: affordable prices keep your entry cost low while strong rent-to-price ratios drive cash flow. The affordable price point also means more residents can eventually buy, providing a natural exit strategy if you ever sell to an owner-occupant.
Wichita Falls vs Texas state average and national average across key investment metrics. Wichita Falls outperforms both benchmarks on cap rate.