Greenwood is one of the most affordable markets in the country in the South with a small but investable metro of 50,000. At a 5.63% estimated cap rate, this is a solid market where rents of $1,050/mo lag behind home prices. With a median home price of $170,000 and steady population growth supports long-term rental demand, Greenwood stands out as a market worth serious analysis for rental investors.
Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026
Greenwood's 0.6% rent-to-price ratio is well below the 1% rule. At median prices of $170,000, the $1,050/mo rent produces only $798/mo in NOI. Investors here need to target below-median properties or pursue value-add strategies to make the numbers work.
At current rates, a 20% down conventional loan ($34K at 7%) would result in approximately $-106/mo cash flow — negative at median prices. Larger down payments, seller financing, or buying 15–25% below median are strategies to turn the numbers positive.
With 1.9% annual population growth paired with 3.4% home appreciation, Greenwood offers a rare combination of current cash flow and future equity upside. The 13.5x gross rent multiplier suggests the market hasn't fully priced in this growth trajectory.
Pre-filled with Greenwood medians. Adjust to match a specific property.
Factor in financing to see your actual return on invested capital in Greenwood.
Greenwood, SC has a population of 50,000 and has been growing at 1.9% annually — above the national average, suggesting steady demand pressure on housing. The median home price of $170,000 paired with median rents of $1,050/mo produces an estimated cap rate of 5.63%.
Property taxes at 0.57% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 5.5% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 3.4x, homes cost about 3.4 times the local median income of $49,486. This relatively affordable ratio suggests a deep pool of renters who find buying out of reach, supporting rental demand. Home values have appreciated at roughly 3.4% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: Greenwood presents moderate opportunities. Cap rates near 5.63% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.