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MarketsAlabamaFlorenceRent Analysis

Rent Analysis: Florence, AL

Updated 2026 · Based on median market data for Florence, AL

Cap Rate
5.04%
Median Price
$210K
Rent/Mo
$1,170
1% Rule
0.56%
Fails

Rent Overview

The median monthly rent in Florence, AL is $1,170, translating to $14,040 in annual gross rental income per unit. The rent-to-price ratio is 0.56% — well below the 1% rule, making pure cash flow investing challenging at median prices.

Rent Affordability

Renters in Florence spend approximately 28% of the local median household income ($49,614) on rent. This is within the healthy 25-30% range, indicating rent is affordable relative to local incomes. There may be room for moderate rent increases, especially for updated or well-located units.

Vacancy & Tenant Demand

The vacancy rate in Florence is 6.4%. This is a healthy vacancy rate that indicates balanced supply and demand. You should be able to find quality tenants without extended vacancies, though expect normal turnover periods of 2-4 weeks between tenants. Population growth of 0.8% annually provides stable demand.

Gross Rent Multiplier

Florence's GRM (price divided by annual rent) is 15.0x. A GRM between 12-16x is moderate and typical of balanced markets. Deals can work but you need to keep expenses controlled. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.

Rental Income Projection

At the median rent of $1,170/mo, a single-family rental in Florence generates approximately $14,040 in gross annual income. After accounting for 6.4% vacancy ($899 lost), property taxes of $882, insurance (~$840), and maintenance (~$840), the estimated NOI is $10,579 per year, or $882/mo.

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How Florence Compares

Florence vs Alabama state average and national average across key investment metrics. Florence beats the national average but trails the Alabama average on cap rate.

Metric
Florence
Alabama Avg
National Avg
Cap Rate
5.04%
5.70%
3.81%
Median Price
$210K
$227K
$333K
Median Rent
$1,170
$1,347
$1,524
Property Tax
0.42%
0.42%
1.08%
Vacancy
6.4%
6.4%
5.6%
Pop. Growth
0.8%/yr
0.8%/yr
0.9%/yr

Nearby South Markets

City
Cap Rate
Price
Rent
Tax
Florence, AL
5.0%
$210K
$1,170
0.42%
Jackson, MS
6.3%
$210K
$1,480
0.65%
Amarillo, TX
4.2%
$210K
$1,240
1.62%
Lubbock, TX
5.0%
$210K
$1,390
1.65%
Hattiesburg, MS
5.3%
$210K
$1,280
0.66%

Frequently Asked Questions

What is the average rent in Florence, AL?
The median monthly rent in Florence is $1,170, or $14,040 per year. This is 23% below the national average of $1,524/mo. Rent levels vary by neighborhood, property condition, and unit size — always verify comparable rents for your target property.
Is Florence a good rental market for landlords?
With a rent-to-price ratio of 0.56%, Florence falls below the 1% rule, meaning cash flow depends on buying below median or achieving above-median rents. The 6.4% vacancy rate is moderate.
How does Florence rent compare to Alabama averages?
Florence's median rent of $1,170/mo is 13% below the Alabama average of $1,347/mo. Home prices at $210K are below the state average of $227K, giving Florence a rent-to-price ratio of 0.56% vs 0.59% statewide.
What is a good rent-to-price ratio?
The 1% rule says monthly rent should be at least 1% of purchase price ($1,000/mo rent on a $100,000 home). Florence's ratio is 0.56%. Generally, above 0.8% is workable with good financing, above 1% is strong, and above 1.2% is exceptional. The national average across the 300+ cities we track is 0.46%.
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Explore Florence & Related Markets

More Florence Guides

Rental Property Investment GuideProperty Tax GuideCost of Living & AffordabilityAppreciation & Growth ForecastNeighborhood Investment Guide

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