Investment metrics, interactive calculators, and data-driven analysis for Florence rental properties.
Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026
Pre-filled with Florence medians. Adjust to match a specific property.
Factor in financing to see your actual return on invested capital in Florence.
Florence, AL has a population of 50,000 and has been growing at 0.8% annually — roughly in line with national trends, meaning demand is stable but not exceptional. The median home price of $210,000 paired with median rents of $1,170/mo produces an estimated cap rate of 5.04%.
Property taxes at 0.42% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 6.4% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 4.2x, homes cost about 4.2 times the local median income of $49,614. This relatively affordable ratio suggests a deep pool of renters who find buying out of reach, supporting rental demand. Home values have appreciated at roughly 2.3% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: Florence presents moderate opportunities. Cap rates near 5.04% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.