Advertising & Sponsorship Policy

This page describes how CapRateCity handles advertising, sponsored placements, display ads, and partner promotions. The goal is to keep advertising clearly separated from editorial content and data.

Types of Paid Placements on CapRateCity

• Display advertising — automated ads served by third parties such as Google AdSense. These are labeled by the ad network and we do not select individual advertisers.
• Affiliate links — third-party product or service links that may pay us a commission if you take a qualifying action. See our affiliate disclosure.
• Sponsored placements — promotional cards, banners, or sections paid for by a partner.

Sponsored Placements Must Be Identifiable

Sponsored placements should be reasonably identifiable through labels such as "Sponsored," "Ad," or "Promoted," or by formatting that visually distinguishes them from editorial content. Where a placement is an affiliate link, the rel="sponsored" attribute may also be used.

What Advertisers Cannot Buy

• Position in editorial rankings (/best, ranking lists, "Top X" lists).
• Inclusion in or exclusion from market data, comparison tools, or calculator outputs.
• Changes to our data methodology, expense assumptions, or cap rate formulas.
• Favorable coverage in blog articles, investment guides, or analysis pieces.
• Removal of competitor mentions from existing editorial content.

What Advertisers Can Buy

• Clearly labeled sponsored banners or cards in non-ranking site areas.
• Affiliate partnerships, subject to our editorial evaluation.
• Display ad inventory through standard ad networks.

Separation Between Advertising and Editorial

Editorial rankings, methodology, calculator math, and market data are determined by the underlying datasets and our own published criteria. Advertising and affiliate revenue does not change which cities make "best of" lists, which markets are recommended for which strategy, or how cap rates are computed.

Display Ad Networks

CapRateCity serves display ads through third-party ad networks such as Google AdSense. These networks may use cookies and tracking technologies to deliver and measure ads. For details about what data is collected and how to manage your preferences, see our privacy policy and the ad network's own privacy disclosures.

Content We Won't Run

We will decline advertising or sponsorship that we believe is misleading, predatory, unlawful, or contrary to the interests of our readers. We reserve the right to remove any placement that we later determine to be inconsistent with this policy.

Partnerships & Contact

Interested in advertising, sponsorship, or a content partnership? Email jake@capratecity.com.