Amarillo is a budget-friendly market in the South with a mid-sized city of 200,810. At a 4.23% estimated cap rate, this is a moderate market where rents of $1,240/mo lag behind home prices. With a median home price of $210,000 and steady population growth supports long-term rental demand, Amarillo offers opportunities for investors who source deals carefully.
Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026
Amarillo's 0.6% rent-to-price ratio is well below the 1% rule. At median prices of $210,000, the $1,240/mo rent produces only $741/mo in NOI. Investors here need to target below-median properties or pursue value-add strategies to make the numbers work.
At current rates, a 20% down conventional loan ($42K at 7%) would result in approximately $-376/mo cash flow — negative at median prices. Larger down payments, seller financing, or buying 15–25% below median are strategies to turn the numbers positive.
Property taxes consume 23% of gross rent here — one of the highest ratios in our dataset. This significantly compresses margins and makes Amarillo a market where tax-conscious underwriting is essential. Every deal should be stress-tested with potential assessment increases.
Pre-filled with Amarillo medians. Adjust to match a specific property.
Factor in financing to see your actual return on invested capital in Amarillo.
Amarillo, TX has a population of 200,810 and has been growing at 0.7% annually — roughly in line with national trends, meaning demand is stable but not exceptional. The median home price of $210,000 paired with median rents of $1,240/mo produces an estimated cap rate of 4.23%.
Property taxes at 1.62% are notably high and represent a significant drag on cash flow — model this expense carefully, as it can make or break a deal. The vacancy rate of 6.1% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 4.1x, homes cost about 4.1 times the local median income of $51,800. This relatively affordable ratio suggests a deep pool of renters who find buying out of reach, supporting rental demand. Home values have appreciated at roughly 2.2% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: Amarillo presents moderate opportunities. Cap rates near 4.23% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.