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MarketsSouth CarolinaFlorenceAppreciation & Growth Forecast

Appreciation & Growth Forecast: Florence, SC

Updated 2026 · Based on median market data for Florence, SC

Cap Rate
6.60%
Median Price
$185K
Rent/Mo
$1,300
1% Rule
0.70%
Fails

Historical Appreciation

Home values in Florence, SC have appreciated at 3.4% per year. This is roughly in line with or slightly above the national average, providing steady equity building without the volatility of boom markets.

5-Year Price Projection

If Florence continues appreciating at 3.4% annually, the current median of $185,000 would reach approximately $218,663 in 5 years — an equity gain of $33,663 on a property purchased at the median. With a 20% down payment of $37,000, that represents a 91% return on invested equity from appreciation alone. Combined with 5 years of NOI totaling approximately $61,038, the projected total return is $94,701 — a 256% cumulative return on the initial investment.

Growth Drivers

Florence's population is growing at 1.9% annually — well above the US average of ~0.5%. Rapid population growth is the single strongest predictor of sustained home price appreciation because it creates persistent demand pressure. More people need more housing, and new construction rarely keeps pace with demand in fast-growing markets.

Total Return Analysis

Smart investors evaluate both cash flow AND appreciation. In Florence, the 6.60% cap rate provides strong ongoing cash flow, while 3.4% annual appreciation adds an equity component. This is a rare combination — both strong cash flow AND solid appreciation. Markets like this offer the best risk-adjusted total returns.

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How Florence Compares

Florence vs South Carolina state average and national average across key investment metrics. Florence outperforms both benchmarks on cap rate.

Metric
Florence
South Carolina Avg
National Avg
Cap Rate
6.60%
4.94%
3.81%
Median Price
$185K
$298K
$333K
Median Rent
$1,300
$1,554
$1,524
Property Tax
0.57%
0.57%
1.08%
Vacancy
5.5%
5.5%
5.6%
Pop. Growth
1.9%/yr
1.9%/yr
0.9%/yr

Nearby South Markets

City
Cap Rate
Price
Rent
Tax
Florence, SC
6.6%
$185K
$1,300
0.57%
Paragould, AR
4.8%
$185K
$1,020
0.61%
Tupelo, MS
5.7%
$185K
$1,190
0.66%
Mobile, AL
6.2%
$190K
$1,270
0.44%
Macon, GA
5.3%
$190K
$1,210
0.96%

Frequently Asked Questions

How fast are home prices rising in Florence?
Home values in Florence have been appreciating at 3.4% per year. This is near the national average, providing steady equity growth. At this rate, a $185K home would be worth approximately $219K in 5 years.
Is Florence a growing city?
Florence's population of 50,000 is growing at 1.9% per year. This rapid growth drives housing demand and supports both rent increases and price appreciation.
What is the best investment strategy for Florence?
With a 6.60% cap rate and $185K median prices, Florence is well-suited for buy-and-hold cash flow investing. BRRRR strategies also work well given the affordable price points.
How does Florence compare to other South cities?
Among South markets, Florence's 6.60% cap rate exceeds the South Carolina average of 4.94%. Prices at $185K are below the state average of $298K. See our comparison tool to evaluate Florence against specific markets.
Full Florence Analysis →Cap Rate CalculatorBRRRR Calculator

Explore Florence & Related Markets

More Florence Guides

Rental Property Investment GuideRent AnalysisProperty Tax GuideCost of Living & AffordabilityNeighborhood Investment Guide

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