Updated 2026 · Based on median market data for Florence, SC
Florence's price-to-income ratio is 3.7x — homes cost 3.7 times the local median household income of $49,486. This is moderately affordable. A healthy portion of the workforce can still aspire to homeownership, but many find renting more practical — creating a solid tenant base of working professionals and young families who are saving for down payments. The national average price-to-income ratio is approximately 4.5x, putting Florence below the national norm.
A typical mortgage payment on a median-priced home in Florence (20% down at 7%) is approximately $984/mo for principal and interest alone — add taxes and insurance and the all-in payment reaches roughly $1,134/mo. The median rent of $1,300/mo is actually comparable to or more than the cost of buying — this is unusual and may signal rent correction risk, as tenants realize they could build equity for a similar monthly outlay. Monitor this ratio over time — if buying becomes cheaper than renting, expect some tenant attrition as renters convert to homeowners. The gap between $1,300 in rent and $1,134 in ownership costs is a structural driver of your occupancy rates.
The median household income in Florence is $49,486, with a population of 50,000 growing at 1.9% per year. Florence is a smaller market. Research the local employment base carefully — smaller cities can be significantly impacted by a single employer relocating or downsizing. Hospital systems, universities, and military bases provide the most stable employment in small markets. Moderate incomes support a working-class to middle-class tenant base.
In Florence, renters spend approximately 32% of median income on rent — above the 30% affordability threshold. This means your tenant base skews toward cost-burdened households who have no realistic path to homeownership at current prices. While this creates reliable demand, it also means tenants are more sensitive to rent increases and may have thinner financial cushions. The affordable rent ceiling based on 30% of median income is $1,237/mo. Current rents are near this ceiling, meaning further increases must be matched by income growth. Renters here include a mix of young professionals not yet ready to buy and transient populations.
Florence is a smaller market with flat growth. Stability depends heavily on the local employment base. The tight 5.5% vacancy rate signals strong current demand with little risk of near-term oversupply. Diversify across 2-3 neighborhoods within Florence to reduce sub-market concentration risk.
Entry into Florence's rental market requires approximately $42,550 in total capital per property — $37,000 for the 20% down payment plus roughly $5,550 in closing costs, inspections, and initial repairs. This is an exceptionally low barrier to entry. An investor with $150,000 in deployable capital could acquire 2-3 properties, diversifying across neighborhoods and reducing per-unit risk. The low price point makes Florence one of the most accessible markets for first-time investors. Maintain reserves of at least 6 months of expenses (approximately $6,804 per property) before acquiring. The optimal portfolio size in Florence depends on your capital and management capacity, but 3-5 properties provides meaningful diversification while remaining manageable for a hands-on investor.
Florence offers an attractive combination: affordable prices keep your entry cost low while strong rent-to-price ratios drive cash flow. The affordable price point also means more residents can eventually buy, providing a natural exit strategy if you ever sell to an owner-occupant buyer who will pay a premium over investor pricing. The bottom line: Florence's cost of living profile strongly favors rental investors through low entry costs and strong income ratios.
Florence vs South Carolina state average and national average across key investment metrics. Florence outperforms both benchmarks on cap rate.