Updated 2026 · Based on median market data for Holland, MI
Holland sits in the Midwest with a population of 50,000 growing at 0.3% annually. The median home costs $335,000 while rents average $1,500/mo, producing an estimated cap rate of 2.78%. Cash flow investing here requires creative strategies like BRRRR or value-add approaches.
Holland works best for experienced investors with a clear strategy — Section 8, student housing, or deep value-add rehabs. The 2.78% cap rate at median prices is tight, so success depends on buying below market, forcing appreciation through renovation, or accessing above-market rent streams through niche tenant bases.
Target properties priced 15-25% below the $335,000 median — around $268,000 or less. At this price point with $1,500/mo rents, your cap rate improves to roughly 4.0%. Factor in 1.46% property taxes ($4,891/yr), budget 5% of gross rent for maintenance, and underwrite to a 6.2% vacancy rate. On a 20% down conventional loan at 7%, monthly PITI will run approximately $2,290.
Every deal should be evaluated individually using our calculator tools. Median data provides a starting point; actual returns depend on the specific property, financing, and your management approach.
Run the numbers on a specific Holland property using our cap rate calculator (pre-filled with Holland data). Compare Holland against similar markets in the Midwest region. If you're considering a value-add approach, try our BRRRR calculator to model a rehab scenario.
Holland vs Michigan state average and national average across key investment metrics. Holland's cap rate is below both benchmarks — deal sourcing is critical here.