Updated 2026 · Based on median market data for Key West, FL
Home values in Key West, FL have appreciated at 3.7% per year. This is roughly in line with or slightly above the national average, providing steady equity building without the volatility of boom markets. At 3.7% per year, the $935,000 median gains about $34,595 annually in value.
If Key West continues appreciating at 3.7% annually, the current median of $935,000 would reach approximately $1,121,258 in 5 years — an equity gain of $186,258 on a property purchased at the median. With a 20% down payment of $187,000, that represents a 100% return on invested equity from appreciation alone. Combined with 5 years of NOI totaling approximately $123,181, the projected total return is $309,439 — a 165% cumulative return on the initial investment. That breaks down to roughly 33% per year on your cash invested. Appreciation is the dominant return component here, contributing 60% of total returns.
Key West's population is growing at 1.9% annually — well above the US average of approximately 0.5%. Rapid population growth is the single strongest predictor of sustained home price appreciation because it creates persistent demand pressure. That 1.9% growth adds roughly 950 new residents per year, each needing housing. Local incomes of $50,639 are moderate, meaning appreciation is more likely to be gradual than explosive.
While Key West's 1.9% growth rate is healthy, risks still exist. Higher-priced markets like Key West ($935,000 median) have more downside volatility — during the 2008 crisis, expensive metros saw 30-50% peak-to-trough declines. Interest rate changes also matter: a 2-point rate increase reduces buyer purchasing power by roughly 20%, which directly impacts resale values. Always stress-test your investment against a 15-20% value decline scenario.
The BRRRR strategy (Buy, Rehab, Rent, Refinance, Repeat) is challenging in Key West due to the higher price point of $935,000. Rehab costs of $187,000 on top of a $654,500 distressed purchase means $841,500 all-in. The math works only if the ARV supports a refinance that returns most of your capital. The 3.7% annual appreciation provides a tailwind — even properties that do not fully cash out at refinance will grow into profitability as values rise.
Over a 10-year hold on a $935,000 Key West rental purchased with 20% down ($187,000), wealth accumulates from three sources. First, appreciation: at 3.7% annually, the property reaches $1,344,619, producing $409,619 in equity gain. Second, cash flow: after debt service of approximately $59,690/yr, net cash flow totals roughly $-350,537 over 10 years (before any rent increases). Third, loan paydown: your tenants' rent payments reduce the mortgage principal by approximately $97,240 over 10 years. Total wealth created: approximately $156,322 on an initial investment of $187,000. That is a 84% total return, or roughly 6% annualized. These returns illustrate how rental property builds wealth through multiple simultaneous channels. These projections assume constant appreciation and do not account for rent growth, which would improve cash flow over time.
Smart investors evaluate both cash flow AND appreciation. In Key West, the 2.63% cap rate provides modest ongoing cash flow, while 3.7% annual appreciation adds an equity component. Conservative underwriting is essential. Focus on deals where the cash flow stands on its own, and treat any appreciation as upside. The key question for Key West is your time horizon: plan for a 7-10 year hold to maximize total returns through compounding cash flow and gradual equity building.
Key West vs Florida state average and national average across key investment metrics. Key West's cap rate is below both benchmarks — deal sourcing is critical here.