Marion, NC Cap Rate: 4.97% — Rental Property Analysis
Marion is a mid-range market in the South with a small but investable metro of 50,000. At a 4.97% estimated cap rate, this is a moderate market where rents of $1,440/mo lag behind home prices. With a median home price of $250,000 and steady population growth supports long-term rental demand, Marion offers opportunities for investors who source deals carefully.
Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026
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Moderate — source deals carefully
Based on $250,000 median price and $1,440/mo median rent
Est. Cap Rate
4.97%
1% Rule
0.58%
Fails
GRM
14.5x
Price / Income
4.3x
Market Data
Median Home Price$250,000
Median Monthly Rent$1,440
Property Tax Rate0.78%
Population50,000
Population Growth1.5% / yr
Median Household Income$58,267
Vacancy Rate5.3%
Annual Appreciation3.2%
2026 Market Update: Marion
Marion's 0.6% rent-to-price ratio is well below the 1% rule. At median prices of $250,000, the $1,440/mo rent produces only $1,035/mo in NOI. Investors here need to target below-median properties or pursue value-add strategies to make the numbers work.
At current rates, a 20% down conventional loan ($50K at 7%) would result in approximately $-295/mo cash flow — negative at median prices. Larger down payments, seller financing, or buying 15–25% below median are strategies to turn the numbers positive.
The 14.5x gross rent multiplier and 5.3% vacancy rate position Marion as a balanced market. With annual appreciation at 3.2%, total returns (cash flow + equity growth) run approximately 8.2% before financing leverage.
Cap Rate Calculator — Marion
Pre-filled with Marion medians. Adjust to match a specific property.
Property Details
$
$
3–8% typical
%
Monthly Expenses
0.78% rate
$
$
8–10% of rent
$
8–12% of rent
$
Cap Rate
4.12%Low
Net Operating Income ÷ Purchase Price
NOI / Year
$10,304
net operating income
Gross Rent Multiplier
14.5x
Good (<15)
1% Rule
0.58%
✗ Fails
Monthly Cash Flow
$859
before debt service
Annual Breakdown
Gross Rental Income$17,280
Less Vacancy−$916
Effective Income$16,364
Less Operating Expenses−$6,060
Net Operating Income$10,304
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Factor in financing to see your actual return on invested capital in Marion.
$
$62,500
%
%
years
$
taxes + ins + maint + mgmt
$
$
Cash-on-Cash Return
-6.64%Weak
Annual Cash Flow ÷ Total Cash Invested
Total Cash Invested
$70,000
$62,500 down + $7,500 closing
Monthly Mortgage
$1,222
on $188K loan
Monthly Cash Flow
$-387
after all expenses
Annual Cash Flow
$-4,648
before taxes
Cash Flow Breakdown
Monthly Rent$1,440
Less Expenses−$605
Less Mortgage−$1,222
Monthly Cash Flow$-387
Is Marion a Good Place to Invest in Rental Property?
Marion, NC has a population of 50,000 and has been growing at 1.5% annually — above the national average, suggesting steady demand pressure on housing. The median home price of $250,000 paired with median rents of $1,440/mo produces an estimated cap rate of 4.97%.
Property taxes at 0.78% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 5.3% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 4.3x, homes cost about 4.3 times the local median income of $58,267. This relatively affordable ratio suggests a deep pool of renters who find buying out of reach, supporting rental demand. Home values have appreciated at roughly 3.2% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: Marion presents moderate opportunities. Cap rates near 4.97% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.
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