Updated 2026 · Based on median market data for Charleston, WV
Charleston sits in the South with a population of 47,215 declining at -0.4% annually. The median home costs $135,000 while rents average $880/mo, producing an estimated cap rate of 5.86%. This is a moderate market that rewards careful deal sourcing.
Charleston works best for experienced investors with a clear strategy — Section 8, student housing, or deep value-add rehabs. The 5.86% cap rate at median prices is tight, so success depends on buying below market, forcing appreciation through renovation, or accessing above-market rent streams through niche tenant bases.
Target properties priced 15-25% below the $135,000 median — around $108,000 or less. At this price point with $880/mo rents, your cap rate improves to roughly 7.7%. Factor in 0.58% property taxes ($783/yr), budget 5% of gross rent for maintenance, and underwrite to a 7.5% vacancy rate. On a 20% down conventional loan at 7%, monthly PITI will run approximately $883.
Population decline (-0.4%) is the primary risk — shrinking markets can see rising vacancy and downward pressure on rents and values. The 7.5% vacancy rate is above the national average, so budget conservatively and screen tenants carefully. Every deal should be evaluated individually using our calculator tools. Median data provides a starting point; actual returns depend on the specific property, financing, and your management approach.
Run the numbers on a specific Charleston property using our cap rate calculator (pre-filled with Charleston data). Compare Charleston against similar markets in the South region. If you're considering a value-add approach, try our BRRRR calculator to model a rehab scenario.