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Greenville vs Charleston for Rental Property Investing

Side-by-side comparison of Greenville, SC and Charleston, SC — cap rates, rent, prices, and investment metrics.

Greenville wins 4–3 across key metrics
Greenville leads on cash flow (4.26% vs 3.51% cap rate) · Charleston leads on population growth
Metric
Greenville, SC
Charleston, SC
Est. Cap Rate
4.26%
3.51%
Median Home Price
$280,000
$410,000
Median Monthly Rent
$1,380
$1,750
1% Rule
0.49%
0.43%
GRM
16.9x
19.5x
Price / Income
5.6x
6.0x
Property Tax Rate
0.55%
0.57%
Vacancy Rate
5.2%
4.8%
Population Growth
1.6% / yr
2.2% / yr
Annual Appreciation
3.5%
4%
Population
72,610
156,110
Median Income
$50,200
$68,400

Greenville vs Charleston: Which Is Better for Investors?

Cash flow: Greenville has the edge with an estimated cap rate of 4.26% compared to Charleston's 3.51%. Neither city passes the 1% rule outright, so deal sourcing and value-add strategies become more important. Median home prices are $280,000 in Greenville vs $410,000 in Charleston, while rents come in at $1,380/mo and $1,750/mo respectively.

Growth & appreciation: Charleston is growing faster at 2.2% annually vs Greenville's 1.6%. Charleston leads on home value appreciation at 4% per year. Strong population growth typically translates to sustained rental demand and long-term price support.

Costs & risk: Property taxes are 0.55% in Greenville vs 0.57% in Charleston. Vacancy rates of 5.2% and 4.8% are both healthy, suggesting strong tenant demand in both markets.

Bottom line: Greenville edges out Charleston on most key metrics. While cap rates are moderate at 4.26%, Greenville's overall profile is stronger. Use our free calculators to model specific deals in Greenville or Charleston.

Greenville, SC
4.26% cap rate · $280,000 median · $1,380/mo
Full analysis →
Charleston, SC
3.51% cap rate · $410,000 median · $1,750/mo
Full analysis →
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