Updated 2026 · Based on median market data for Goldsboro, NC
The median monthly rent in Goldsboro, NC is $1,390, translating to $16,680 in annual gross rental income per unit. The rent-to-price ratio is 0.77% — below the 1% rule but within a range where deals can work with good financing.
Renters in Goldsboro spend approximately 29% of the local median household income ($58,267) on rent. This is within the healthy 25-30% range, indicating rent is affordable relative to local incomes. There may be room for moderate rent increases, especially for updated or well-located units.
The vacancy rate in Goldsboro is 5.3%. This is a healthy vacancy rate that indicates balanced supply and demand. You should be able to find quality tenants without extended vacancies, though expect normal turnover periods of 2-4 weeks between tenants. Population growth of 1.5% annually is actively adding rental demand.
Goldsboro's GRM (price divided by annual rent) is 10.8x. A GRM under 12x is excellent — it means you're paying less than 12 years of gross rent for the property, suggesting strong income relative to price. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.
At the median rent of $1,390/mo, a single-family rental in Goldsboro generates approximately $16,680 in gross annual income. After accounting for 5.3% vacancy ($884 lost), property taxes of $1,404, insurance (~$720), and maintenance (~$720), the estimated NOI is $12,952 per year, or $1,079/mo.
Goldsboro vs North Carolina state average and national average across key investment metrics. Goldsboro outperforms both benchmarks on cap rate.