Updated 2026 · Based on median market data for London, KY
The median monthly rent in London, KY is $1,130, translating to $13,560 in annual gross rental income per unit. The rent-to-price ratio is 0.73% — below the 1% rule but within a range where deals can work with good financing and disciplined expense management. For context, a 0.73% rent-to-price ratio means that for every $100,000 invested in property, you collect approximately $729/mo in gross rent. The gross rent multiplier of 11.4x means it takes 11.4 years of gross rent to equal the purchase price — an excellent ratio that signals strong income relative to cost.
Renters in London spend approximately 26% of the local median household income ($51,300) on rent. This is within the healthy 25-30% range, indicating rent is affordable relative to local incomes. There may be room for moderate rent increases, especially for updated or well-located units. The 30% affordability ceiling suggests maximum supportable rent of approximately $1,283/mo — that is $153/mo above current median rent.
The vacancy rate in London is 5.6%. This is a healthy vacancy rate that indicates balanced supply and demand. You should be able to find quality tenants without extended vacancies, though expect normal turnover periods of 2-4 weeks between tenants. Budget for one month of vacancy per year in your underwriting to be conservative. Population growth of 0.8% annually provides stable demand.
London's GRM (price divided by annual rent) is 11.4x. A GRM under 12x is excellent — it means you are paying less than 12 years of gross rent for the property, suggesting strong income relative to price. Markets with GRMs this low typically attract institutional and out-of-state investors seeking yield, which can create competition for the best deals. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x. To beat London's median GRM, target properties where you can achieve rents above $1,130 through renovations, better marketing, or targeting underserved tenant segments — or buy at a discount to the $155,000 median price. Every point lower on GRM translates to roughly 0.5-0.8% improvement in your cap rate.
At the median rent of $1,130/mo, a single-family rental in London generates approximately $13,560 in gross annual income. After accounting for 5.6% vacancy ($759 lost), property taxes of $1,256, insurance (~$620), and maintenance (~$620), the estimated NOI is $10,305 per year, or $859/mo. Adding an 8% management fee ($1,085/yr) reduces investor cash flow further. Before debt service, you are looking at approximately $9,220/yr in landlord net income. Whether this is attractive depends on your total capital invested — at a $31,000 down payment, the unlevered yield on equity from NOI alone is 33.2%.
Rent growth in London is driven by the interplay of population growth (0.8%), income growth, and housing supply constraints. Moderate population growth of 0.8% supports steady rent increases of approximately 2.5% per year. That trajectory takes today's $1,130/mo to $1,217 in 3 years and $1,278 in 5 years. The affordability headroom of $153/mo between current rents and the 30% income threshold offers some room for increases, though landlords should be strategic about timing and magnitude.
With a median income of $51,300 and affordable home prices ($155,000), many tenants in London are working families and individuals who could buy but choose to rent — or are saving for a down payment. This creates a reliable tenant base that values stability and tends to stay longer, reducing turnover costs. In a smaller market of 50,000 residents, word-of-mouth and local listing platforms may be more effective than national sites for finding tenants.
London is a smaller market where professional PM options may be limited. Fees can run 10-12% of rent, and the quality of available managers varies widely. At $1,130/mo, management costs roughly $124/mo. Self-management makes sense if you are local, have fewer than 5 units, and the rent level justifies your time — at $1,130/mo, self-management of a small portfolio saves meaningful dollars but professional management becomes economical at 3-4 units.
London vs Kentucky state average and national average across key investment metrics. London outperforms both benchmarks on cap rate.