Updated 2026 · Based on median market data for Longview, TX
Longview's price-to-income ratio is 3.3x — homes cost 3.3 times the local median household income of $63,735. This is very affordable by national standards. A household earning the median income could qualify for a home at the median price with a standard mortgage, which means rental demand comes from lifestyle choice and transient populations rather than inability to buy. The national average price-to-income ratio is approximately 4.5x, putting Longview below the national norm.
A typical mortgage payment on a median-priced home in Longview (20% down at 7%) is approximately $1,117/mo for principal and interest alone — add taxes and insurance and the all-in payment reaches roughly $1,488/mo. The median rent of $1,160/mo is dramatically less than buying — this 22% rent-vs-buy discount is one of the strongest indicators of sustainable rental demand, as most residents find renting far more affordable than ownership. When renting is this much cheaper than buying, landlords benefit from a deep and sticky tenant pool that has strong economic reasons to keep renting. The gap between $1,160 in rent and $1,488 in ownership costs is a structural driver of your occupancy rates.
The median household income in Longview is $63,735, with a population of 50,000 growing at 1.8% per year. Longview is a smaller market. Research the local employment base carefully — smaller cities can be significantly impacted by a single employer relocating or downsizing. Hospital systems, universities, and military bases provide the most stable employment in small markets. Moderate incomes support a working-class to middle-class tenant base.
At just 22% of income going to rent, Longview tenants have significant disposable income after housing costs. This translates to reliable rent payments, lower eviction risk, and willingness to pay premiums for quality units. The affordable rent ceiling based on 30% of median income is $1,593/mo. Current rents are well below this ceiling, giving landlords room to push rents on upgraded units without exceeding affordability limits. Renters here include a mix of young professionals not yet ready to buy and transient populations.
Longview is a smaller market with flat growth. Stability depends heavily on the local employment base. The tight 5.8% vacancy rate signals strong current demand with little risk of near-term oversupply. Diversify across 2-3 neighborhoods within Longview to reduce sub-market concentration risk.
Entry into Longview's rental market requires approximately $48,300 in total capital per property — $42,000 for the 20% down payment plus roughly $6,300 in closing costs, inspections, and initial repairs. This is an exceptionally low barrier to entry. An investor with $150,000 in deployable capital could acquire 2-3 properties, diversifying across neighborhoods and reducing per-unit risk. The low price point makes Longview one of the most accessible markets for first-time investors. Maintain reserves of at least 6 months of expenses (approximately $8,928 per property) before acquiring. The optimal portfolio size in Longview depends on your capital and management capacity, but 3-5 properties provides meaningful diversification while remaining manageable for a hands-on investor.
Longview is affordable with moderate returns. Focus on volume — the low entry point lets you scale to multiple properties faster than in more expensive markets. The bottom line: Longview's cost of living profile supports rental investment with disciplined deal selection.
Longview vs Texas state average and national average across key investment metrics. Longview's cap rate is below both benchmarks — deal sourcing is critical here.