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Cost of Living & Affordability: Maryville, MO

Updated 2026 · Based on median market data for Maryville, MO

Cap Rate
1.99%
Median Price
$215K
Rent/Mo
$770
1% Rule
0.36%
Fails

Housing Affordability

Maryville's price-to-income ratio is 4.5x — homes cost 4.5 times the local median household income of $48,140. This is moderately affordable. A healthy portion of the workforce can still aspire to homeownership, but many find renting more practical — creating a solid tenant base of working professionals.

Rent vs Buy Analysis

A typical mortgage payment on a median-priced home in Maryville (20% down at 7%) is approximately $1,430/mo for principal and interest alone — add taxes and insurance and the all-in payment reaches roughly $1,726. The median rent of $770/mo is significantly less than buying — this rent-vs-buy gap is one of the strongest indicators of sustainable rental demand. When renting is cheaper than buying, the renter pool stays deep and vacancy stays low.

Income & Employment

The median household income in Maryville is $48,140, with a population of 50,000 growing at 0.5% per year. Maryville is a smaller market. Research the local employment base carefully — smaller cities can be significantly impacted by a single employer's decisions.

What This Means for Investors

Maryville is affordable with moderate returns. Focus on volume — the low entry point lets you scale to multiple properties faster than in more expensive markets.

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How Maryville Compares

Maryville vs Missouri state average and national average across key investment metrics. Maryville's cap rate is below both benchmarks — deal sourcing is critical here.

Metric
Maryville
Missouri Avg
National Avg
Cap Rate
1.99%
3.26%
3.81%
Median Price
$215K
$241K
$333K
Median Rent
$770
$1,126
$1,524
Property Tax
1.25%
1.25%
1.08%
Vacancy
6%
6%
5.6%
Pop. Growth
0.5%/yr
0.5%/yr
0.9%/yr

Nearby Midwest Markets

City
Cap Rate
Price
Rent
Tax
Maryville, MO
2.0%
$215K
$770
1.25%
Evansville, IN
3.9%
$215K
$1,050
0.82%
Wichita, KS
3.9%
$215K
$1,160
1.41%
Sioux City, IA
3.5%
$215K
$1,120
1.54%
Big Rapids, MI
3.4%
$215K
$1,080
1.46%

Frequently Asked Questions

Is Maryville affordable for renters?
Renters in Maryville spend approximately 19% of median household income on rent. This is within the standard 30% affordability threshold, suggesting renters have room in their budgets. The median household income is $48,140, below the level needed for comfortable renting.
What is the price-to-income ratio in Maryville?
Maryville's price-to-income ratio is 4.5x, meaning homes cost 4.5 times the local median income. This is moderate — some residents can buy, many choose to rent.
Is it cheaper to rent or buy in Maryville?
A mortgage payment (20% down, 7% rate) on the median $215K home is approximately $1,144/mo before taxes and insurance. Adding those costs brings it to roughly $1,439/mo. The median rent of $770/mo is less than the cost of buying — this gap supports continued rental demand.
How does Maryville's cost of living compare to the national average?
Home prices in Maryville ($215K) are 36% below the national average. Rents ($770/mo) are 49% below average. Property taxes (1.25%) are above the 1.08% national average.
Full Maryville Analysis →Cap Rate CalculatorBRRRR Calculator

Explore Maryville & Related Markets

More Maryville Guides

Rental Property Investment GuideRent AnalysisProperty Tax GuideAppreciation & Growth ForecastNeighborhood Investment Guide

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