Updated 2026 · Based on median market data for Pocatello, ID
The median monthly rent in Pocatello, ID is $1,080, translating to $12,960 in annual gross rental income per unit. The rent-to-price ratio is 0.31% — well below the 1% rule, making pure cash flow investing challenging at median prices and requiring investors to target below-median purchases or value-add strategies. For context, a 0.31% rent-to-price ratio means that for every $100,000 invested in property, you collect approximately $313/mo in gross rent. The gross rent multiplier of 26.6x means it takes 26.6 years of gross rent to equal the purchase price — a high ratio that reflects price appreciation outpacing rent growth.
Renters in Pocatello spend approximately 22% of the local median household income ($58,040) on rent. This is well below the 30% threshold, suggesting significant headroom for rent increases. The 30% affordability ceiling puts maximum supportable rent at approximately $1,451/mo — a full $371/mo above the current median of $1,080. This gap represents real upside for landlords who invest in property upgrades that justify premium rents.
The vacancy rate in Pocatello is 4.2%. This is extremely tight — expect strong tenant demand, quick lease-ups, and leverage to set favorable lease terms. In markets this tight, landlords often see multiple applications per listing and can be highly selective on credit scores and income verification. You can also justify annual rent increases of 3-5% without significant pushback. Population growth of 2.6% annually is actively adding rental demand, creating a tailwind for landlords.
Pocatello's GRM (price divided by annual rent) is 26.6x. A GRM above 16x means the property is expensive relative to its income. Investors here are typically betting on appreciation rather than current cash flow, which adds risk if the appreciation thesis does not materialize. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x. To beat Pocatello's median GRM, target properties where you can achieve rents above $1,080 through renovations, better marketing, or targeting underserved tenant segments — or buy at a discount to the $345,000 median price. Every point lower on GRM translates to roughly 0.5-0.8% improvement in your cap rate.
At the median rent of $1,080/mo, a single-family rental in Pocatello generates approximately $12,960 in gross annual income. After accounting for 4.2% vacancy ($544 lost), property taxes of $2,208, insurance (~$1,380), and maintenance (~$1,380), the estimated NOI is $7,448 per year, or $621/mo. Adding an 8% management fee ($1,037/yr) reduces investor cash flow further. Before debt service, you are looking at approximately $6,411/yr in landlord net income. Whether this is attractive depends on your total capital invested — at a $69,000 down payment, the unlevered yield on equity from NOI alone is 10.8%.
Rent growth in Pocatello is driven by the interplay of population growth (2.6%), income growth, and housing supply constraints. With population expanding at 2.6% annually, demand for rental housing is growing faster than most markets can build, which supports above-average rent increases. Projected rent growth of approximately 4% annually would push the current $1,080/mo to $1,215 in 3 years and $1,314 in 5 years. The affordability headroom of $371/mo between current rents and the 30% income threshold provides substantial room for rent increases without pushing tenants into financial stress.
The median income of $58,040 supports a mixed tenant base of young professionals, small families, and long-term renters. In a smaller market of 50,000 residents, word-of-mouth and local listing platforms may be more effective than national sites for finding tenants.
Pocatello is a smaller market where professional PM options may be limited. Fees can run 10-12% of rent, and the quality of available managers varies widely. At $1,080/mo, management costs roughly $119/mo. Self-management makes sense if you are local, have fewer than 5 units, and the rent level justifies your time — at $1,080/mo, self-management of a small portfolio saves meaningful dollars but professional management becomes economical at 3-4 units.
Pocatello vs Idaho state average and national average across key investment metrics. Pocatello's cap rate is below both benchmarks — deal sourcing is critical here.