Updated 2026 · Based on median market data for Vernal, UT
The median monthly rent in Vernal, UT is $1,450, translating to $17,400 in annual gross rental income per unit. The rent-to-price ratio is 0.42% — well below the 1% rule, making pure cash flow investing challenging at median prices and requiring investors to target below-median purchases or value-add strategies. For context, a 0.42% rent-to-price ratio means that for every $100,000 invested in property, you collect approximately $420/mo in gross rent. The gross rent multiplier of 19.8x means it takes 19.8 years of gross rent to equal the purchase price — a high ratio that reflects price appreciation outpacing rent growth.
Renters in Vernal spend approximately 31% of the local median household income ($55,575) on rent. This exceeds the standard 30% affordability threshold, suggesting rent growth may face resistance — but it also means a large portion of the population finds buying even more out of reach, supporting deep rental demand. Landlords should be cautious about aggressive rent increases and focus instead on tenant retention to minimize costly turnover.
The vacancy rate in Vernal is 4.3%. This is extremely tight — expect strong tenant demand, quick lease-ups, and leverage to set favorable lease terms. In markets this tight, landlords often see multiple applications per listing and can be highly selective on credit scores and income verification. You can also justify annual rent increases of 3-5% without significant pushback. Population growth of 2% annually is actively adding rental demand, creating a tailwind for landlords.
Vernal's GRM (price divided by annual rent) is 19.8x. A GRM above 16x means the property is expensive relative to its income. Investors here are typically betting on appreciation rather than current cash flow, which adds risk if the appreciation thesis does not materialize. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x. To beat Vernal's median GRM, target properties where you can achieve rents above $1,450 through renovations, better marketing, or targeting underserved tenant segments — or buy at a discount to the $345,000 median price. Every point lower on GRM translates to roughly 0.5-0.8% improvement in your cap rate.
At the median rent of $1,450/mo, a single-family rental in Vernal generates approximately $17,400 in gross annual income. After accounting for 4.3% vacancy ($748 lost), property taxes of $1,966, insurance (~$1,380), and maintenance (~$1,380), the estimated NOI is $11,925 per year, or $994/mo. Adding an 8% management fee ($1,392/yr) reduces investor cash flow further. Before debt service, you are looking at approximately $10,533/yr in landlord net income. Whether this is attractive depends on your total capital invested — at a $69,000 down payment, the unlevered yield on equity from NOI alone is 17.3%.
Rent growth in Vernal is driven by the interplay of population growth (2%), income growth, and housing supply constraints. With population expanding at 2% annually, demand for rental housing is growing faster than most markets can build, which supports above-average rent increases. Projected rent growth of approximately 4% annually would push the current $1,450/mo to $1,631 in 3 years and $1,764 in 5 years. The affordability headroom of $-61/mo between current rents and the 30% income threshold is essentially zero, meaning rent increases must be matched by income growth to avoid tenant turnover.
The median income of $55,575 supports a mixed tenant base of young professionals, small families, and long-term renters. In a smaller market of 50,000 residents, word-of-mouth and local listing platforms may be more effective than national sites for finding tenants.
Vernal is a smaller market where professional PM options may be limited. Fees can run 10-12% of rent, and the quality of available managers varies widely. At $1,450/mo, management costs roughly $160/mo. Self-management makes sense if you are local, have fewer than 5 units, and the rent level justifies your time — at $1,450/mo, self-management of a small portfolio saves meaningful dollars but professional management becomes economical at 3-4 units.
Vernal vs Utah state average and national average across key investment metrics. Vernal's cap rate is below both benchmarks — deal sourcing is critical here.