Updated 2026 · Based on median market data for Huntington, WV
The median monthly rent in Huntington, WV is $1,020, translating to $12,240 in annual gross rental income per unit. The rent-to-price ratio is 0.64% — well below the 1% rule, making pure cash flow investing challenging at median prices.
Renters in Huntington spend approximately 29% of the local median household income ($42,200) on rent. This is within the healthy 25-30% range, indicating rent is affordable relative to local incomes. There may be room for moderate rent increases, especially for updated or well-located units.
The vacancy rate in Huntington is 7.5%. This is above the national average and warrants careful tenant screening and marketing. Budget for longer vacancy periods between tenants and consider offering competitive amenities or pricing to reduce turnover. Population growth of -0.4% annually means demand is flat to declining — focus on properties in the strongest neighborhoods.
Huntington's GRM (price divided by annual rent) is 13.1x. A GRM between 12-16x is moderate and typical of balanced markets. Deals can work but you need to keep expenses controlled. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.
At the median rent of $1,020/mo, a single-family rental in Huntington generates approximately $12,240 in gross annual income. After accounting for 7.5% vacancy ($918 lost), property taxes of $928, insurance (~$640), and maintenance (~$640), the estimated NOI is $9,114 per year, or $760/mo.
Huntington vs West Virginia state average and national average across key investment metrics. Huntington beats the national average but trails the West Virginia average on cap rate.