Huntington is one of the most affordable markets in the country in the South with a small but investable metro of 50,000. At a 5.70% estimated cap rate, this is a solid market where rents of $1,020/mo lag behind home prices. With a median home price of $160,000 and the population has been declining, which investors should factor into long-term projections, Huntington stands out as a market worth serious analysis for rental investors.
Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026
Huntington's 0.6% rent-to-price ratio is well below the 1% rule. At median prices of $160,000, the $1,020/mo rent produces only $760/mo in NOI. Investors here need to target below-median properties or pursue value-add strategies to make the numbers work.
At current rates, a 20% down conventional loan ($32K at 7%) would result in approximately $-91/mo cash flow — negative at median prices. Larger down payments, seller financing, or buying 15–25% below median are strategies to turn the numbers positive.
The 13.1x gross rent multiplier and 7.5% vacancy rate position Huntington as a value-oriented market. With annual appreciation at 1.4%, total returns (cash flow + equity growth) run approximately 7.1% before financing leverage.
Pre-filled with Huntington medians. Adjust to match a specific property.
Factor in financing to see your actual return on invested capital in Huntington.
Huntington, WV has a population of 50,000 and has been growing at -0.4% annually — roughly in line with national trends, meaning demand is stable but not exceptional. The median home price of $160,000 paired with median rents of $1,020/mo produces an estimated cap rate of 5.70%.
Property taxes at 0.58% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 7.5% runs above average, which increases cash flow volatility and warrants conservative underwriting.
At a price-to-income ratio of 3.8x, homes cost about 3.8 times the local median income of $42,200. This relatively affordable ratio suggests a deep pool of renters who find buying out of reach, supporting rental demand. Home values have appreciated at roughly 1.4% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: Huntington presents moderate opportunities. Cap rates near 5.70% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.