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MarketsFloridaThe VillagesRent Analysis

Rent Analysis: The Villages, FL

Updated 2026 · Based on median market data for The Villages, FL

Cap Rate
3.36%
Median Price
$385K
Rent/Mo
$1,700
1% Rule
0.44%
Fails

Rent Overview

The median monthly rent in The Villages, FL is $1,700, translating to $20,400 in annual gross rental income per unit. The rent-to-price ratio is 0.44% — well below the 1% rule, making pure cash flow investing challenging at median prices.

Rent Affordability

Renters in The Villages spend approximately 40% of the local median household income ($50,639) on rent. This exceeds the standard 30% affordability threshold, suggesting rent growth may face resistance — but it also means a large portion of the population finds buying even more out of reach, supporting rental demand.

Vacancy & Tenant Demand

The vacancy rate in The Villages is 5.2%. This is a healthy vacancy rate that indicates balanced supply and demand. You should be able to find quality tenants without extended vacancies, though expect normal turnover periods of 2-4 weeks between tenants. Population growth of 1.9% annually is actively adding rental demand.

Gross Rent Multiplier

The Villages's GRM (price divided by annual rent) is 18.9x. A GRM above 16x means the property is expensive relative to its income. Investors here are typically betting on appreciation rather than current cash flow. For comparison, the national average GRM for investment-grade rentals is approximately 13-15x.

Rental Income Projection

At the median rent of $1,700/mo, a single-family rental in The Villages generates approximately $20,400 in gross annual income. After accounting for 5.2% vacancy ($1,061 lost), property taxes of $3,311, insurance (~$1,540), and maintenance (~$1,540), the estimated NOI is $12,948 per year, or $1,079/mo.

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How The Villages Compares

The Villages vs Florida state average and national average across key investment metrics. The Villages's cap rate is below both benchmarks — deal sourcing is critical here.

Metric
The Villages
Florida Avg
National Avg
Cap Rate
3.36%
4.63%
3.81%
Median Price
$385K
$364K
$333K
Median Rent
$1,700
$1,950
$1,524
Property Tax
0.86%
0.86%
1.08%
Vacancy
5.2%
5.2%
5.6%
Pop. Growth
1.9%/yr
1.9%/yr
0.9%/yr

Nearby South Markets

City
Cap Rate
Price
Rent
Tax
The Villages, FL
3.4%
$385K
$1,700
0.86%
Richmond, VA
3.3%
$385K
$1,660
0.82%
Orlando, FL
4.0%
$385K
$1,920
0.89%
Charlotte, NC
3.5%
$385K
$1,720
0.83%
Kissimmee, FL
4.0%
$385K
$1,920
0.88%

Frequently Asked Questions

What is the average rent in The Villages, FL?
The median monthly rent in The Villages is $1,700, or $20,400 per year. This is 12% above the national average of $1,524/mo. Rent levels vary by neighborhood, property condition, and unit size — always verify comparable rents for your target property.
Is The Villages a good rental market for landlords?
With a rent-to-price ratio of 0.44%, The Villages falls below the 1% rule, meaning cash flow depends on buying below median or achieving above-median rents. The 5.2% vacancy rate signals tight rental demand, favorable for landlords.
How does The Villages rent compare to Florida averages?
The Villages's median rent of $1,700/mo is 13% below the Florida average of $1,950/mo. Home prices at $385K are above the state average of $364K, giving The Villages a rent-to-price ratio of 0.44% vs 0.54% statewide.
What is a good rent-to-price ratio?
The 1% rule says monthly rent should be at least 1% of purchase price ($1,000/mo rent on a $100,000 home). The Villages's ratio is 0.44%. Generally, above 0.8% is workable with good financing, above 1% is strong, and above 1.2% is exceptional. The national average across the 300+ cities we track is 0.46%.
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Explore The Villages & Related Markets

More The Villages Guides

Rental Property Investment GuideProperty Tax GuideCost of Living & AffordabilityAppreciation & Growth ForecastNeighborhood Investment Guide

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