Wilson, NC Cap Rate 5.55%
Wilson is a budget-friendly market in the South with a small but investable metro of 50,000. At a 5.55% estimated cap rate, this is a solid market where rents of $1,380/mo lag behind home prices. With a median home price of $220,000 and steady population growth supports long-term rental demand, Wilson stands out as a market worth serious analysis for rental investors.
Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026
Market Data
2026 Market Update: Wilson
Wilson's 0.6% rent-to-price ratio is well below the 1% rule. At median prices of $220,000, the $1,380/mo rent produces only $1,017/mo in NOI. Investors here need to target below-median properties or pursue value-add strategies to make the numbers work.
At current rates, a 20% down conventional loan ($44K at 7%) would result in approximately $-153/mo cash flow — negative at median prices. Larger down payments, seller financing, or buying 15–25% below median are strategies to turn the numbers positive.
The 13.3x gross rent multiplier and 5.3% vacancy rate position Wilson as a value-oriented market. With annual appreciation at 3.2%, total returns (cash flow + equity growth) run approximately 8.7% before financing leverage.
Deal Modeling & Scenarios for Wilson
All figures below are computed from Wilson's real market medians. Use them as a baseline; override with property-specific numbers in the calculators.
Property Tax Bill in Real Dollars
At 0.78% effective rate on the $220,000 median price, the annual tax bill is $1,716 — that's below national average (-26% vs the national average of ~1.06%). Verify the actual assessed value before purchase; sale-triggered reassessments can push the bill higher than the seller's current statement.
5-Year Cap Rate Trajectory
If Wilson continues appreciating at 3.2%/yr while rents grow at a conservative 3%/yr, cap rate compresses as price growth outpaces rent. Year-by-year projection at the median:
| Year | Est. Price | Est. Rent/Mo | Cap Rate |
|---|---|---|---|
| Today | $220K | $1,380 | 5.5% |
| Year 1 | $227K | $1,421 | 5.5% |
| Year 2 | $234K | $1,464 | 5.5% |
| Year 3 | $242K | $1,508 | 5.5% |
| Year 4 | $250K | $1,553 | 5.5% |
| Year 5 | $258K | $1,600 | 5.5% |
Three Financing Scenarios
Same median-priced Wilson property — different capital structures. All-cash maximizes cap rate. Leverage trades cash flow for higher cash-on-cash return when the spread between cap rate and borrowing cost is positive.
| Scenario | Cash Invested | Monthly Cash Flow | Annual CF | Cash-on-Cash |
|---|---|---|---|---|
| All cash | $220K | $1,017 | $12,206 | 5.5% |
| 20% down conventional @ 7% | $51K | $-153 | $-1,838 | -3.6% |
| 25% down DSCR @ 8.5% | $64K | $-252 | $-3,020 | -4.7% |
Three Price Tiers: Below, At, and Above the Median
Properties don't always trade at the median. Lower-priced units typically offer higher cap rates but harder operations; higher-priced properties tend to compress cap rates while attracting better tenants. All-cash assumptions below:
| Tier | Price | Rent/Mo | NOI/Yr | Cap Rate | Monthly CF |
|---|---|---|---|---|---|
| Below median (~75% price) | $165K | $1,173 | $9,131 | 5.5% | $761 |
| At median | $220K | $1,380 | $10,437 | 4.7% | $870 |
| Above median (~125% price) | $275K | $1,587 | $11,743 | 4.3% | $979 |
Total Return Over a 5-Year Hold
Cap rate is just one piece. Real estate returns come from four sources: cash flow, appreciation, principal paydown, and tax benefits. Assuming 20% down conventional financing at 7% and a 5-year hold at Wilson's historical appreciation rate of 3.2%:
On a $44K down payment, that's a 94.4% total ROI over 5 years (not annualized). Tax benefits from depreciation are additional and depend on your personal tax bracket.
Risk Flags Specific to Wilson
Automated checks against the underlying data — surface only the risks that actually apply to Wilson, not generic boilerplate:
Cap Rate Calculator — Wilson
Pre-filled with Wilson medians. Adjust to match a specific property.
Cash-on-Cash Return — Wilson
Factor in financing to see your actual return on invested capital in Wilson.
Is Wilson a Good Place to Invest in Rental Property?
Wilson, NC has a population of 50,000 and has been growing at 1.5% annually — above the national average, suggesting steady demand pressure on housing. The median home price of $220,000 paired with median rents of $1,380/mo produces an estimated cap rate of 5.55%.
Property taxes at 0.78% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 5.3% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 3.8x, homes cost about 3.8 times the local median income of $58,267. This relatively affordable ratio suggests a deep pool of renters who find buying out of reach, supporting rental demand. Home values have appreciated at roughly 3.2% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: Wilson presents moderate opportunities. Cap rates near 5.55% mean deals need careful sourcing — look for value-add rehabs or emerging neighborhoods where rents are climbing.