Great Falls is a mid-range market in the West with a smaller market with 60,000 residents. At a 3.01% estimated cap rate, this is a appreciation-focused market where rents of $1,330/mo lag behind home prices. With a median home price of $330,000 and population is roughly stable, Great Falls is primarily an appreciation play that requires creative strategies to generate positive cash flow.
Market data powered by Zillow Home Value Index (ZHVI) and Zillow Observed Rent Index (ZORI) · Updated Feb 2026
Great Falls's 0.4% rent-to-price ratio is well below the 1% rule. At median prices of $330,000, the $1,330/mo rent produces only $828/mo in NOI. Investors here need to target below-median properties or pursue value-add strategies to make the numbers work.
At current rates, a 20% down conventional loan ($66K at 7%) would result in approximately $-928/mo cash flow — negative at median prices. Larger down payments, seller financing, or buying 15–25% below median are strategies to turn the numbers positive.
The 20.7x gross rent multiplier and 5.5% vacancy rate position Great Falls as a growth-dependent market. With annual appreciation at 2.2%, total returns (cash flow + equity growth) run approximately 5.2% before financing leverage.
All figures below are computed from Great Falls's real market medians. Use them as a baseline; override with property-specific numbers in the calculators.
At 0.76% effective rate on the $330,000 median price, the annual tax bill is $2,508 — that's below national average (-28% vs the national average of ~1.06%). Verify the actual assessed value before purchase; sale-triggered reassessments can push the bill higher than the seller's current statement.
If Great Falls continues appreciating at 2.2%/yr while rents grow at a conservative 3%/yr, cap rate holds roughly steady as price growth outpaces rent. Year-by-year projection at the median:
| Year | Est. Price | Est. Rent/Mo | Cap Rate |
|---|---|---|---|
| Today | $330K | $1,330 | 3.0% |
| Year 1 | $337K | $1,370 | 3.0% |
| Year 2 | $345K | $1,411 | 3.1% |
| Year 3 | $352K | $1,453 | 3.1% |
| Year 4 | $360K | $1,497 | 3.1% |
| Year 5 | $368K | $1,542 | 3.1% |
Same median-priced Great Falls property — different capital structures. All-cash maximizes cap rate. Leverage trades cash flow for higher cash-on-cash return when the spread between cap rate and borrowing cost is positive.
| Scenario | Cash Invested | Monthly Cash Flow | Annual CF | Cash-on-Cash |
|---|---|---|---|---|
| All cash | $330K | $828 | $9,934 | 3.0% |
| 20% down conventional @ 7% | $76K | $-928 | $-11,133 | -14.7% |
| 25% down DSCR @ 8.5% | $96K | $-1,075 | $-12,905 | -13.5% |
Properties don't always trade at the median. Lower-priced units typically offer higher cap rates but harder operations; higher-priced properties tend to compress cap rates while attracting better tenants. All-cash assumptions below:
| Tier | Price | Rent/Mo | NOI/Yr | Cap Rate | Monthly CF |
|---|---|---|---|---|---|
| Below median (~75% price) | $248K | $1,131 | $7,783 | 3.1% | $649 |
| At median | $330K | $1,330 | $8,701 | 2.6% | $725 |
| Above median (~125% price) | $413K | $1,529 | $9,618 | 2.3% | $802 |
Cap rate is just one piece. Real estate returns come from four sources: cash flow, appreciation, principal paydown, and tax benefits. Assuming 20% down conventional financing at 7% and a 5-year hold at Great Falls's historical appreciation rate of 2.2%:
On a $66K down payment, that's a 3.1% total ROI over 5 years (not annualized). Tax benefits from depreciation are additional and depend on your personal tax bracket.
Automated checks against the underlying data — surface only the risks that actually apply to Great Falls, not generic boilerplate:
Pre-filled with Great Falls medians. Adjust to match a specific property.
Factor in financing to see your actual return on invested capital in Great Falls.
Great Falls, MT has a population of 60,000 and has been growing at 0.3% annually — roughly in line with national trends, meaning demand is stable but not exceptional. The median home price of $330,000 paired with median rents of $1,330/mo produces an estimated cap rate of 3.01%.
Property taxes at 0.76% are well below the national average of ~1.1%, providing a meaningful cash flow advantage many investors overlook. The vacancy rate of 5.5% is moderate and within normal parameters for a healthy rental market.
At a price-to-income ratio of 6.8x, homes cost about 6.8 times the local median income of $48,600. This elevated ratio means homeownership is stretched, supporting rental demand but limiting buyer pools. Home values have appreciated at roughly 2.2% annually. Steady appreciation means total returns will be primarily cash flow-driven — the more sustainable model for long-term wealth building.
Bottom line: At current median prices, Great Falls is challenging for pure cash flow investing. Consider BRRRR strategies with below-market purchases, or look at neighboring metros with stronger price-to-rent ratios.